Since long_description is effectively the README that's displayed
on pypi project page, combine it with the existing README file and read
the file in setup.py. This is a common practice among Python
projects, to the point of declarative-style setuptools configurations
providing a shorthand for it.
While at it, update the outdated information about LLVM Bugzilla for use
of GitHub issues.
I've left the verbose URLs since this is how long_description previously did it. If you prefer, I can change them to proper ReST links.