The protocol doesn't really incorporate ranking.
As with code completion, most clients respect what the server sends, but
VSCode re-ranks items, with predictable results.
See https://github.com/clangd/vscode-clangd/issues/81
There's no filterText field so we may be unable to construct a good workaround.
But expose the score so we may be able to do this on the client in future.
nit: maybe add a comment here too, explaining why we factor-out NameMatch. It wasn't obivous until i've read the comment below.