llvm::EmbedBitcodeInModule handles serializing the passed-in module, if
the provided MemoryBufferRef is invalid. This is already the path taken
in one of the uses of the API - clang::EmbedBitcode, when called from
BackendConsumer::HandleTranslationUnit - so might as well do the same
here and reduce (by very little) code duplication.
The only difference this patch introduces is that the serialization happens
with ShouldPreserveUseListOrder set to true.
maybe make this something like "...if the provided Buf is not bitcode (e.g. is LLVM assembly)" since that seems to be what it is trying to handle