I found the pattern of setting the project_BUILD variable to OFF after
processing the project to be pretty confusing. Using global properties
to explicitly keep track of whether a project has been processed or not
seems much more straightforward, and it also allows us to convert the
macro into a function (which is required for the early return).
Factor the project+type+name combination out into a variable while I'm
here, since it's used a whole bunch of times.
I don't believe this should result in any functional changes.