When outputing usage, emit here-document directly instead of
saving in a variable first -- avoids problem with bash 3.2.57 where an
unmatched ' in the here-document results in the following error:
./build_docker_image.sh: line 135: unexpected EOF while looking for matching `''
bash --version
GNU bash, version 3.2.57(1)-release (x86_64-apple-darwin16)