diff --git a/llvm/lib/Transforms/IPO/ForceFunctionAttrs.cpp b/llvm/lib/Transforms/IPO/ForceFunctionAttrs.cpp
--- a/llvm/lib/Transforms/IPO/ForceFunctionAttrs.cpp
+++ b/llvm/lib/Transforms/IPO/ForceFunctionAttrs.cpp
@@ -26,6 +26,13 @@
                              "example -force-attribute=foo:noinline. This "
                              "option can be specified multiple times."));
 
+static cl::list<std::string> ForceRemoveAttributes(
+    "force-remove-attribute", cl::Hidden,
+    cl::desc("Remove an attribute from a function. This should be a "
+             "pair of 'function-name:attribute-name', for "
+             "example -force-remove-attribute=foo:noinline. This "
+             "option can be specified multiple times."));
+
 static Attribute::AttrKind parseAttrKind(StringRef Kind) {
   return StringSwitch<Attribute::AttrKind>(Kind)
       .Case("alwaysinline", Attribute::AlwaysInline)
@@ -70,25 +77,41 @@
 }
 
 /// If F has any forced attributes given on the command line, add them.
-static void addForcedAttributes(Function &F) {
-  for (auto &S : ForceAttributes) {
+/// If F has any forced remove attributes given on the command line, remove
+/// them. When both force and force-remove are given to a function, the latter
+/// takes precedence.
+static void forceAttributes(Function &F) {
+  auto ParseFunctionAndAttr = [&](StringRef S) {
+    auto Kind = Attribute::None;
     auto KV = StringRef(S).split(':');
     if (KV.first != F.getName())
-      continue;
-
-    auto Kind = parseAttrKind(KV.second);
+      return Kind;
+    Kind = parseAttrKind(KV.second);
     if (Kind == Attribute::None) {
       LLVM_DEBUG(dbgs() << "ForcedAttribute: " << KV.second
                         << " unknown or not handled!\n");
-      continue;
     }
-    if (F.hasFnAttribute(Kind))
+    return Kind;
+  };
+
+  for (auto &S : ForceAttributes) {
+    auto Kind = ParseFunctionAndAttr(S);
+    if (Kind == Attribute::None || F.hasFnAttribute(Kind))
       continue;
     F.addFnAttr(Kind);
   }
+
+  for (auto &S : ForceRemoveAttributes) {
+    auto Kind = ParseFunctionAndAttr(S);
+    if (Kind == Attribute::None || !F.hasFnAttribute(Kind))
+      continue;
+    F.removeFnAttr(Kind);
+  }
 }
 
-static bool hasForceAttributes() { return !ForceAttributes.empty(); }
+static bool hasForceAttributes() {
+  return !ForceAttributes.empty() || !ForceRemoveAttributes.empty();
+}
 
 PreservedAnalyses ForceFunctionAttrsPass::run(Module &M,
                                               ModuleAnalysisManager &) {
@@ -96,7 +119,7 @@
     return PreservedAnalyses::all();
 
   for (Function &F : M.functions())
-    addForcedAttributes(F);
+    forceAttributes(F);
 
   // Just conservatively invalidate analyses, this isn't likely to be important.
   return PreservedAnalyses::none();
@@ -111,11 +134,11 @@
   }
 
   bool runOnModule(Module &M) override {
-    if (ForceAttributes.empty())
+    if (!hasForceAttributes())
       return false;
 
     for (Function &F : M.functions())
-      addForcedAttributes(F);
+      forceAttributes(F);
 
     // Conservatively assume we changed something.
     return true;
diff --git a/llvm/test/Transforms/ForcedFunctionAttrs/forced.ll b/llvm/test/Transforms/ForcedFunctionAttrs/forced.ll
--- a/llvm/test/Transforms/ForcedFunctionAttrs/forced.ll
+++ b/llvm/test/Transforms/ForcedFunctionAttrs/forced.ll
@@ -1,6 +1,10 @@
 ; RUN: opt < %s -S -forceattrs | FileCheck %s --check-prefix=CHECK-CONTROL
 ; RUN: opt < %s -S -forceattrs -force-attribute foo:noinline | FileCheck %s --check-prefix=CHECK-FOO
 ; RUN: opt < %s -S -passes=forceattrs -force-attribute foo:noinline | FileCheck %s --check-prefix=CHECK-FOO
+; RUN: opt < %s -S -passes=forceattrs -force-remove-attribute goo:cold | FileCheck %s --check-prefix=REMOVE-COLD
+; RUN: opt < %s -S -passes=forceattrs -force-remove-attribute goo:noinline | FileCheck %s --check-prefix=REMOVE-NOINLINE
+; RUN: opt < %s -S -passes=forceattrs -force-attribute goo:cold -force-remove-attribute goo:noinline | FileCheck %s --check-prefix=ADD-COLD-REMOVE-NOINLINE
+; RUN: opt < %s -S -passes=forceattrs -force-attribute goo:noinline -force-remove-attribute goo:noinline | FileCheck %s --check-prefix=ADD-NOINLINE-REMOVE-NOINLINE
 
 ; CHECK-CONTROL: define void @foo() {
 ; CHECK-FOO: define void @foo() #0 {
@@ -8,5 +12,24 @@
   ret void
 }
 
+; Ignore `cold` which does not exist before.
+; REMOVE-COLD: define void @goo() #0 {
+
+; Remove `noinline` attribute.
+; REMOVE-NOINLINE: define void @goo() {
+
+; Add `cold` and remove `noinline` leaving `cold` only.
+; ADD-COLD-REMOVE-NOINLINE: define void @goo() #0 {
+
+; `force-remove` takes precedence over `force`.
+; `noinline` is removed.
+; ADD-NOINLINE-REMOVE-NOINLINE: define void @goo() {
+
+define void @goo() #0 {
+  ret void
+}
+attributes #0 = { noinline }
 
 ; CHECK-FOO: attributes #0 = { noinline }
+; REMOVE-COLD: attributes #0 = { noinline }
+; ADD-COLD-REMOVE-NOINLINE: attributes #0 = { cold }