diff --git a/mlir/include/mlir/IR/PatternMatch.h b/mlir/include/mlir/IR/PatternMatch.h
--- a/mlir/include/mlir/IR/PatternMatch.h
+++ b/mlir/include/mlir/IR/PatternMatch.h
@@ -334,6 +334,23 @@
     finalizeRootUpdate(root);
   }
 
+  /// Notify the pattern rewriter that the pattern is failing to match the given
+  /// operation, and provide a callback to populate a diagnostic with the reason
+  /// why the failure occurred. This method allows for derived rewriters to
+  /// optionally hook into the reason why a pattern failed, and display it to
+  /// users.
+  virtual LogicalResult
+  notifyMatchFailure(Operation *op,
+                     function_ref<void(Diagnostic &)> reasonCallback) {
+    return failure();
+  }
+  LogicalResult notifyMatchFailure(Operation *op, const Twine &msg) {
+    return notifyMatchFailure(op, [&](Diagnostic &diag) { diag << msg; });
+  }
+  LogicalResult notifyMatchFailure(Operation *op, const char *msg) {
+    return notifyMatchFailure(op, Twine(msg));
+  }
+
 protected:
   explicit PatternRewriter(MLIRContext *ctx) : OpBuilder(ctx) {}
   virtual ~PatternRewriter();
diff --git a/mlir/include/mlir/Transforms/DialectConversion.h b/mlir/include/mlir/Transforms/DialectConversion.h
--- a/mlir/include/mlir/Transforms/DialectConversion.h
+++ b/mlir/include/mlir/Transforms/DialectConversion.h
@@ -379,6 +379,12 @@
   /// PatternRewriter hook for updating the root operation in-place.
   void cancelRootUpdate(Operation *op) override;
 
+  /// PatternRewriter hook for notifying match failure reasons.
+  LogicalResult
+  notifyMatchFailure(Operation *op,
+                     function_ref<void(Diagnostic &)> reasonCallback) override;
+  using PatternRewriter::notifyMatchFailure;
+
   /// Return a reference to the internal implementation.
   detail::ConversionPatternRewriterImpl &getImpl();
 
diff --git a/mlir/lib/Transforms/DialectConversion.cpp b/mlir/lib/Transforms/DialectConversion.cpp
--- a/mlir/lib/Transforms/DialectConversion.cpp
+++ b/mlir/lib/Transforms/DialectConversion.cpp
@@ -989,6 +989,17 @@
   rootUpdates.erase(rootUpdates.begin() + (rootUpdates.rend() - it));
 }
 
+/// PatternRewriter hook for notifying match failure reasons.
+LogicalResult ConversionPatternRewriter::notifyMatchFailure(
+    Operation *op, function_ref<void(Diagnostic &)> reasonCallback) {
+  LLVM_DEBUG({
+    Diagnostic diag(op->getLoc(), DiagnosticSeverity::Remark);
+    reasonCallback(diag);
+    impl->logger.startLine() << "** Failure : " << diag.str() << "\n";
+  });
+  return failure();
+}
+
 /// Return a reference to the internal implementation.
 detail::ConversionPatternRewriterImpl &ConversionPatternRewriter::getImpl() {
   return *impl;
diff --git a/mlir/test/lib/TestDialect/TestPatterns.cpp b/mlir/test/lib/TestDialect/TestPatterns.cpp
--- a/mlir/test/lib/TestDialect/TestPatterns.cpp
+++ b/mlir/test/lib/TestDialect/TestPatterns.cpp
@@ -272,7 +272,7 @@
                   ConversionPatternRewriter &rewriter) const final {
     // If the type is F32, change the type to F64.
     if (!Type(*op->result_type_begin()).isF32())
-      return matchFailure();
+      return rewriter.notifyMatchFailure(op, "expected single f32 operand");
     rewriter.replaceOpWithNewOp<TestTypeProducerOp>(op, rewriter.getF64Type());
     return matchSuccess();
   }