diff --git a/mlir/include/mlir/Dialect/LLVMIR/LLVMOps.td b/mlir/include/mlir/Dialect/LLVMIR/LLVMOps.td
--- a/mlir/include/mlir/Dialect/LLVMIR/LLVMOps.td
+++ b/mlir/include/mlir/Dialect/LLVMIR/LLVMOps.td
@@ -1330,7 +1330,8 @@
     OptionalAttr<StrAttr>:$garbageCollector,
     OptionalAttr<ArrayAttr>:$passthrough,
     OptionalAttr<DictArrayAttr>:$arg_attrs,
-    OptionalAttr<DictArrayAttr>:$res_attrs
+    OptionalAttr<DictArrayAttr>:$res_attrs,
+    OptionalAttr<I64Attr>:$function_entry_count
   );
 
   let regions = (region AnyRegion:$body);
@@ -1343,7 +1344,8 @@
       CArg<"bool", "false">:$dsoLocal,
       CArg<"CConv", "CConv::C">:$cconv,
       CArg<"ArrayRef<NamedAttribute>", "{}">:$attrs,
-      CArg<"ArrayRef<DictionaryAttr>", "{}">:$argAttrs)>
+      CArg<"ArrayRef<DictionaryAttr>", "{}">:$argAttrs,
+      CArg<"Optional<uint64_t>", "{}">:$functionEntryCount)>
   ];
 
   let extraClassDeclaration = [{
diff --git a/mlir/lib/Dialect/LLVMIR/IR/LLVMDialect.cpp b/mlir/lib/Dialect/LLVMIR/IR/LLVMDialect.cpp
--- a/mlir/lib/Dialect/LLVMIR/IR/LLVMDialect.cpp
+++ b/mlir/lib/Dialect/LLVMIR/IR/LLVMDialect.cpp
@@ -1992,7 +1992,8 @@
                        StringRef name, Type type, LLVM::Linkage linkage,
                        bool dsoLocal, CConv cconv,
                        ArrayRef<NamedAttribute> attrs,
-                       ArrayRef<DictionaryAttr> argAttrs) {
+                       ArrayRef<DictionaryAttr> argAttrs,
+                       Optional<uint64_t> functionEntryCounts) {
   result.addRegion();
   result.addAttribute(SymbolTable::getSymbolAttrName(),
                       builder.getStringAttr(name));
@@ -2005,6 +2006,9 @@
   result.attributes.append(attrs.begin(), attrs.end());
   if (dsoLocal)
     result.addAttribute("dso_local", builder.getUnitAttr());
+  if (functionEntryCounts)
+    result.addAttribute("function_entry_counts",
+                        builder.getI64IntegerAttr(functionEntryCounts.value()));
   if (argAttrs.empty())
     return;
 
diff --git a/mlir/lib/Target/LLVMIR/Dialect/LLVMIR/LLVMIRToLLVMTranslation.cpp b/mlir/lib/Target/LLVMIR/Dialect/LLVMIR/LLVMIRToLLVMTranslation.cpp
--- a/mlir/lib/Target/LLVMIR/Dialect/LLVMIR/LLVMIRToLLVMTranslation.cpp
+++ b/mlir/lib/Target/LLVMIR/Dialect/LLVMIR/LLVMIRToLLVMTranslation.cpp
@@ -86,7 +86,26 @@
 
   // Return failure for non-"branch_weights" metadata.
   auto *name = dyn_cast<llvm::MDString>(node->getOperand(0));
-  if (!name || !name->getString().equals("branch_weights"))
+  if (!name)
+    return failure();
+
+  if (name->getString().equals("function_entry_count")) {
+    // MLIR has no notion of GUIDs thus we have to ignore metadata with GUIDs
+    // attached.
+    if (node->getNumOperands() != 2)
+      return failure();
+
+    llvm::ConstantInt *entryCount =
+        llvm::mdconst::extract<llvm::ConstantInt>(node->getOperand(1));
+    if (auto funcOp = dyn_cast<LLVMFuncOp>(op)) {
+      funcOp.setFunctionEntryCount(entryCount->getZExtValue());
+      return success();
+    }
+
+    return failure();
+  }
+
+  if (!name->getString().equals("branch_weights"))
     return failure();
 
   // Copy the branch weights to an array.
diff --git a/mlir/lib/Target/LLVMIR/ModuleImport.cpp b/mlir/lib/Target/LLVMIR/ModuleImport.cpp
--- a/mlir/lib/Target/LLVMIR/ModuleImport.cpp
+++ b/mlir/lib/Target/LLVMIR/ModuleImport.cpp
@@ -1187,6 +1187,18 @@
   // Handle Function attributes.
   processFunctionAttributes(func, funcOp);
 
+  // Convert non-debug metadata by using the dialect interface.
+  SmallVector<std::pair<unsigned, llvm::MDNode *>> allMetadata;
+  func->getAllMetadata(allMetadata);
+  for (auto &[kind, node] : allMetadata) {
+    if (!iface.isConvertibleMetadata(kind))
+      continue;
+    if (failed(iface.setMetadataAttrs(builder, kind, node, funcOp, *this))) {
+      emitWarning(funcOp->getLoc())
+          << "unhandled function metadata (" << kind << ") " << diag(*func);
+    }
+  }
+
   if (func->isDeclaration())
     return success();
 
diff --git a/mlir/lib/Target/LLVMIR/ModuleTranslation.cpp b/mlir/lib/Target/LLVMIR/ModuleTranslation.cpp
--- a/mlir/lib/Target/LLVMIR/ModuleTranslation.cpp
+++ b/mlir/lib/Target/LLVMIR/ModuleTranslation.cpp
@@ -889,6 +889,10 @@
     if (function->getAttrOfType<UnitAttr>(LLVMDialect::getReadnoneAttrName()))
       llvmFunc->setDoesNotAccessMemory();
 
+    // Convert function_entry_count attribute to metadata.
+    if (auto entryCount = function.getFunctionEntryCount())
+      llvmFunc->setEntryCount(entryCount.value());
+
     // Convert result attributes.
     if (ArrayAttr allResultAttrs = function.getAllResultAttrs()) {
       llvm::AttrBuilder retAttrs(llvmFunc->getContext());
diff --git a/mlir/test/Target/LLVMIR/Import/function-attributes.ll b/mlir/test/Target/LLVMIR/Import/function-attributes.ll
--- a/mlir/test/Target/LLVMIR/Import/function-attributes.ll
+++ b/mlir/test/Target/LLVMIR/Import/function-attributes.ll
@@ -38,3 +38,13 @@
     ptr inalloca(i64) %arg3) {
   ret void
 }
+
+; // -----
+
+; CHECK-LABEL: @entry_count
+; CHECK-SAME:  attributes {function_entry_count = 4242 : i64}
+define void @entry_count() !prof !1 {
+  ret void
+}
+
+!1 = !{!"function_entry_count", i64 4242}
diff --git a/mlir/test/Target/LLVMIR/llvmir.mlir b/mlir/test/Target/LLVMIR/llvmir.mlir
--- a/mlir/test/Target/LLVMIR/llvmir.mlir
+++ b/mlir/test/Target/LLVMIR/llvmir.mlir
@@ -1545,6 +1545,16 @@
 
 // -----
 
+// CHECK-LABEL: @functionEntryCount
+// CHECK-SAME: !prof ![[PROF_ID:[0-9]*]]
+llvm.func @functionEntryCount() attributes {function_entry_count = 4242 : i64} {
+  llvm.return
+}
+
+// CHECK: ![[PROF_ID]] = !{!"function_entry_count", i64 4242}
+
+// -----
+
 // CHECK-LABEL: @constant_bf16
 llvm.func @constant_bf16() -> bf16 {
   %0 = llvm.mlir.constant(1.000000e+01 : bf16) : bf16