diff --git a/llvm/lib/Target/X86/X86ExpandPseudo.cpp b/llvm/lib/Target/X86/X86ExpandPseudo.cpp
--- a/llvm/lib/Target/X86/X86ExpandPseudo.cpp
+++ b/llvm/lib/Target/X86/X86ExpandPseudo.cpp
@@ -224,9 +224,11 @@
   // Emit marker "movq %rax, %rdi".  %rdi is not callee-saved, so it cannot be
   // live across the earlier call. The call to the ObjC runtime function returns
   // the first argument, so the value of %rax is unchanged after the ObjC
-  // runtime call.
+  // runtime call. On Windows targets, the runtime call follows the regular
+  // x64 calling convention and expects the first argument in %rcx.
+  auto TargetReg = STI->getTargetTriple().isOSWindows() ? X86::RCX : X86::RDI;
   auto *Marker = BuildMI(MBB, MBBI, MI.getDebugLoc(), TII->get(X86::MOV64rr))
-                     .addReg(X86::RDI, RegState::Define)
+                     .addReg(TargetReg, RegState::Define)
                      .addReg(X86::RAX)
                      .getInstr();
   if (MI.shouldUpdateCallSiteInfo())
diff --git a/llvm/test/CodeGen/X86/call-rv-marker.ll b/llvm/test/CodeGen/X86/call-rv-marker.ll
--- a/llvm/test/CodeGen/X86/call-rv-marker.ll
+++ b/llvm/test/CodeGen/X86/call-rv-marker.ll
@@ -1,4 +1,5 @@
 ; RUN: llc -mtriple=x86_64-apple-macosx -verify-machineinstrs -o - %s | FileCheck --check-prefix=CHECK %s
+; RUN: llc -mtriple=x86_64-windows-msvc -verify-machineinstrs -o - %s | FileCheck --check-prefix=WINABI %s
 
 ; TODO: support marker generation with GlobalISel
 target datalayout = "e-m:e-i8:8:32-i16:16:32-i64:64-i128:128-n32:64-S128"
@@ -33,6 +34,12 @@
 ; CHECK-NEXT:    popq    %rcx
 ; CHECK-NEXT:    retq
 ;
+; WINABI-LABEL: rv_marker_1_retain:
+; WINABI:        callq   foo1
+; WINABI-NEXT:   movq    %rax, %rcx
+; WINABI-NEXT:   callq   objc_retainAutoreleasedReturnValue
+; WINABI-NEXT:   nop
+;
 entry:
   %call = call ptr @foo1() [ "clang.arc.attachedcall"(ptr @objc_retainAutoreleasedReturnValue) ]
   ret ptr %call