diff --git a/lld/COFF/Driver.h b/lld/COFF/Driver.h
--- a/lld/COFF/Driver.h
+++ b/lld/COFF/Driver.h
@@ -53,6 +53,7 @@
 struct ParsedDirectives {
   std::vector<StringRef> exports;
   std::vector<StringRef> includes;
+  std::vector<StringRef> excludes;
   llvm::opt::InputArgList args;
 };
 
@@ -159,6 +160,7 @@
   std::vector<MemoryBufferRef> resources;
 
   llvm::DenseSet<StringRef> directivesExports;
+  llvm::DenseSet<StringRef> excludedSymbols;
 
   COFFLinkerContext &ctx;
 
diff --git a/lld/COFF/Driver.cpp b/lld/COFF/Driver.cpp
--- a/lld/COFF/Driver.cpp
+++ b/lld/COFF/Driver.cpp
@@ -375,6 +375,14 @@
   for (StringRef inc : directives.includes)
     addUndefined(inc);
 
+  // Handle /exclude-symbols: in bulk.
+  for (StringRef e : directives.excludes) {
+    SmallVector<StringRef, 2> vec;
+    e.split(vec, ',');
+    for (StringRef sym : vec)
+      excludedSymbols.insert(mangle(sym));
+  }
+
   // https://docs.microsoft.com/en-us/cpp/preprocessor/comment-c-cpp?view=msvc-160
   for (auto *arg : directives.args) {
     switch (arg->getOption().getID()) {
@@ -1309,7 +1317,7 @@
       return;
   }
 
-  AutoExporter exporter;
+  AutoExporter exporter(excludedSymbols);
 
   for (auto *arg : args.filtered(OPT_wholearchive_file))
     if (Optional<StringRef> path = doFindFile(arg->getValue()))
diff --git a/lld/COFF/DriverUtils.cpp b/lld/COFF/DriverUtils.cpp
--- a/lld/COFF/DriverUtils.cpp
+++ b/lld/COFF/DriverUtils.cpp
@@ -899,6 +899,9 @@
     else if (tok.startswith_insensitive("/include:") ||
              tok.startswith_insensitive("-include:"))
       result.includes.push_back(tok.substr(strlen("/include:")));
+    else if (tok.startswith_insensitive("/exclude-symbols:") ||
+             tok.startswith_insensitive("-exclude-symbols:"))
+      result.excludes.push_back(tok.substr(strlen("/exclude-symbols:")));
     else {
       // Copy substrings that are not valid C strings. The tokenizer may have
       // already copied quoted arguments for us, so those do not need to be
diff --git a/lld/COFF/MinGW.h b/lld/COFF/MinGW.h
--- a/lld/COFF/MinGW.h
+++ b/lld/COFF/MinGW.h
@@ -13,6 +13,7 @@
 #include "Symbols.h"
 #include "lld/Common/LLVM.h"
 #include "llvm/ADT/ArrayRef.h"
+#include "llvm/ADT/DenseSet.h"
 #include "llvm/ADT/StringSet.h"
 #include "llvm/Option/ArgList.h"
 #include <vector>
@@ -24,7 +25,7 @@
 // symbols for MinGW.
 class AutoExporter {
 public:
-  AutoExporter();
+  AutoExporter(const llvm::DenseSet<StringRef> &manualExcludeSymbols);
 
   void addWholeArchive(StringRef path);
   void addExcludedSymbol(StringRef symbol);
@@ -35,6 +36,8 @@
   llvm::StringSet<> excludeLibs;
   llvm::StringSet<> excludeObjects;
 
+  const llvm::DenseSet<StringRef> &manualExcludeSymbols;
+
   bool shouldExport(const COFFLinkerContext &ctx, Defined *sym) const;
 };
 
diff --git a/lld/COFF/MinGW.cpp b/lld/COFF/MinGW.cpp
--- a/lld/COFF/MinGW.cpp
+++ b/lld/COFF/MinGW.cpp
@@ -23,7 +23,9 @@
 using namespace lld;
 using namespace lld::coff;
 
-AutoExporter::AutoExporter() {
+AutoExporter::AutoExporter(
+    const llvm::DenseSet<StringRef> &manualExcludeSymbols)
+    : manualExcludeSymbols(manualExcludeSymbols) {
   excludeLibs = {
       "libgcc",
       "libgcc_s",
@@ -135,7 +137,7 @@
   // disallow import symbols.
   if (!isa<DefinedRegular>(sym) && !isa<DefinedCommon>(sym))
     return false;
-  if (excludeSymbols.count(sym->getName()))
+  if (excludeSymbols.count(sym->getName()) || manualExcludeSymbols.count(sym->getName()))
     return false;
 
   for (StringRef prefix : excludeSymbolPrefixes.keys())
diff --git a/lld/docs/ReleaseNotes.rst b/lld/docs/ReleaseNotes.rst
--- a/lld/docs/ReleaseNotes.rst
+++ b/lld/docs/ReleaseNotes.rst
@@ -42,6 +42,9 @@
 * The ``--exclude-symbols`` option is now supported.
   (`D130118 <https://reviews.llvm.org/D130118>`_)
 
+* Support for an entirely new object file directive, ``-exclude-symbols:``,
+  has been implemented. (`D130120 <https://reviews.llvm.org/D130120>`_)
+
 MachO Improvements
 ------------------
 
diff --git a/lld/test/COFF/exclude-symbols-embedded.s b/lld/test/COFF/exclude-symbols-embedded.s
new file mode 100644
--- /dev/null
+++ b/lld/test/COFF/exclude-symbols-embedded.s
@@ -0,0 +1,24 @@
+// REQUIRES: x86
+// RUN: llvm-mc -filetype=obj -triple=i686-win32-gnu %s -o %t.o
+
+// RUN: lld-link -lldmingw -dll -out:%t.dll %t.o -noentry
+// RUN: llvm-readobj --coff-exports %t.dll | FileCheck --implicit-check-not=Name: %s
+
+// CHECK: Name:
+// CHECK: Name: sym1
+
+.global _sym1
+_sym1:
+  ret
+
+.global _sym2
+_sym2:
+  ret
+
+.global _sym3
+_sym3:
+  ret
+
+.section .drectve,"yn"
+.ascii " -exclude-symbols:sym2,unknownsym"
+.ascii " -exclude-symbols:unkonwnsym,sym3"