diff --git a/openmp/libomptarget/DeviceRTL/src/Utils.cpp b/openmp/libomptarget/DeviceRTL/src/Utils.cpp
--- a/openmp/libomptarget/DeviceRTL/src/Utils.cpp
+++ b/openmp/libomptarget/DeviceRTL/src/Utils.cpp
@@ -21,7 +21,7 @@
 
 namespace _OMP {
 /// Helper to keep code alive without introducing a performance penalty.
-__attribute__((used, retain, weak, optnone)) void keepAlive() {
+__attribute__((used, retain, weak, optnone, cold)) void keepAlive() {
   __kmpc_get_hardware_thread_id_in_block();
   __kmpc_get_hardware_num_threads_in_block();
   __kmpc_get_warp_size();
diff --git a/openmp/libomptarget/deviceRTLs/common/src/support.cu b/openmp/libomptarget/deviceRTLs/common/src/support.cu
--- a/openmp/libomptarget/deviceRTLs/common/src/support.cu
+++ b/openmp/libomptarget/deviceRTLs/common/src/support.cu
@@ -228,7 +228,7 @@
 
 namespace _OMP {
 /// Helper to keep code alive without introducing a performance penalty.
-__attribute__((used, retain, weak, optnone)) void keepAlive() {
+__attribute__((used, retain, weak, optnone, cold)) void keepAlive() {
   __kmpc_get_hardware_thread_id_in_block();
   __kmpc_get_hardware_num_threads_in_block();
   __kmpc_get_warp_size();