diff --git a/mlir/include/mlir/IR/OpImplementation.h b/mlir/include/mlir/IR/OpImplementation.h
--- a/mlir/include/mlir/IR/OpImplementation.h
+++ b/mlir/include/mlir/IR/OpImplementation.h
@@ -54,6 +54,10 @@
   /// provide a valid type for the attribute.
   virtual void printAttributeWithoutType(Attribute attr);
 
+  /// Print the given string as a keyword, or a quoted and escaped string if it
+  /// has any special or non-printable characters in it.
+  virtual void printKeywordOrString(StringRef keyword);
+
   /// Print the given string as a symbol reference, i.e. a form representable by
   /// a SymbolRefAttr. A symbol reference is represented as a string prefixed
   /// with '@'. The reference is surrounded with ""'s and escaped if it has any
@@ -461,6 +465,17 @@
   parseOptionalKeyword(StringRef *keyword,
                        ArrayRef<StringRef> allowedValues) = 0;
 
+  /// Parse a keyword or a quoted string.
+  ParseResult parseKeywordOrString(std::string *result) {
+    if (failed(parseOptionalKeywordOrString(result)))
+      return emitError(getCurrentLocation())
+             << "expected valid keyword or string";
+    return success();
+  }
+
+  /// Parse an optional keyword or string.
+  virtual ParseResult parseOptionalKeywordOrString(std::string *result) = 0;
+
   /// Parse a `(` token.
   virtual ParseResult parseLParen() = 0;
 
diff --git a/mlir/lib/IR/AsmPrinter.cpp b/mlir/lib/IR/AsmPrinter.cpp
--- a/mlir/lib/IR/AsmPrinter.cpp
+++ b/mlir/lib/IR/AsmPrinter.cpp
@@ -518,6 +518,7 @@
     // guaranteed to go unused.
     os << "%";
   }
+  void printKeywordOrString(StringRef) override {}
   void printSymbolName(StringRef) override {}
   void printSuccessor(Block *) override {}
   void printSuccessorAndUseList(Block *, ValueRange) override {}
@@ -1548,36 +1549,39 @@
 
 /// Returns true if the given string can be represented as a bare identifier.
 static bool isBareIdentifier(StringRef name) {
-  assert(!name.empty() && "invalid name");
-
   // By making this unsigned, the value passed in to isalnum will always be
   // in the range 0-255. This is important when building with MSVC because
   // its implementation will assert. This situation can arise when dealing
   // with UTF-8 multibyte characters.
-  unsigned char firstChar = static_cast<unsigned char>(name[0]);
-  if (!isalpha(firstChar) && firstChar != '_')
+  if (name.empty() || (!isalpha(name[0]) && name[0] != '_'))
     return false;
   return llvm::all_of(name.drop_front(), [](unsigned char c) {
     return isalnum(c) || c == '_' || c == '$' || c == '.';
   });
 }
 
+/// Print the given string as a keyword, or a quoted and escaped string if it
+/// has any special or non-printable characters in it.
+static void printKeywordOrString(StringRef keyword, raw_ostream &os) {
+  // If it can be represented as a bare identifier, write it directly.
+  if (isBareIdentifier(keyword)) {
+    os << keyword;
+    return;
+  }
+
+  // Otherwise, output the keyword wrapped in quotes with proper escaping.
+  os << "\"";
+  printEscapedString(keyword, os);
+  os << '"';
+}
+
 /// Print the given string as a symbol reference. A symbol reference is
 /// represented as a string prefixed with '@'. The reference is surrounded with
 /// ""'s and escaped if it has any special or non-printable characters in it.
 static void printSymbolReference(StringRef symbolRef, raw_ostream &os) {
   assert(!symbolRef.empty() && "expected valid symbol reference");
-
-  // If the symbol can be represented as a bare identifier, write it directly.
-  if (isBareIdentifier(symbolRef)) {
-    os << '@' << symbolRef;
-    return;
-  }
-
-  // Otherwise, output the reference wrapped in quotes with proper escaping.
-  os << "@\"";
-  printEscapedString(symbolRef, os);
-  os << '"';
+  os << '@';
+  printKeywordOrString(symbolRef, os);
 }
 
 // Print out a valid ElementsAttr that is succinct and can represent any
@@ -2038,13 +2042,10 @@
 }
 
 void AsmPrinter::Impl::printNamedAttribute(NamedAttribute attr) {
-  if (isBareIdentifier(attr.first)) {
-    os << attr.first;
-  } else {
-    os << '"';
-    printEscapedString(attr.first.strref(), os);
-    os << '"';
-  }
+  assert(attr.first.size() != 0 && "expected valid named attribute");
+
+  // Print the name without quotes if possible.
+  ::printKeywordOrString(attr.first.strref(), os);
 
   // Pretty printing elides the attribute value for unit attributes.
   if (attr.second.isa<UnitAttr>())
@@ -2115,6 +2116,11 @@
   impl->printAttribute(attr, Impl::AttrTypeElision::Must);
 }
 
+void AsmPrinter::printKeywordOrString(StringRef keyword) {
+  assert(impl && "expected AsmPrinter::printKeywordOrString to be overriden");
+  ::printKeywordOrString(keyword, impl->getStream());
+}
+
 void AsmPrinter::printSymbolName(StringRef symbolRef) {
   assert(impl && "expected AsmPrinter::printSymbolName to be overriden");
   ::printSymbolReference(symbolRef, impl->getStream());
diff --git a/mlir/lib/Parser/AsmParserImpl.h b/mlir/lib/Parser/AsmParserImpl.h
--- a/mlir/lib/Parser/AsmParserImpl.h
+++ b/mlir/lib/Parser/AsmParserImpl.h
@@ -276,6 +276,17 @@
     return failure();
   }
 
+  /// Parse an optional keyword or string and set instance into 'result'.`
+  ParseResult parseOptionalKeywordOrString(std::string *result) override {
+    StringRef keyword;
+    if (succeeded(parseOptionalKeyword(&keyword))) {
+      *result = keyword.str();
+      return success();
+    }
+
+    return parseOptionalString(result);
+  }
+
   /// Parse a floating point value from the stream.
   ParseResult parseFloat(double &result) override {
     bool isNegative = parser.consumeIf(Token::minus);