diff --git a/clang/include/clang/Basic/Attr.td b/clang/include/clang/Basic/Attr.td
--- a/clang/include/clang/Basic/Attr.td
+++ b/clang/include/clang/Basic/Attr.td
@@ -1970,6 +1970,13 @@
   let SimpleHandler = 1;
 }
 
+def NoProfileFunction : InheritableAttr {
+  let Spellings = [GCC<"no_profile">];
+  let Subjects = SubjectList<[Function]>;
+  let Documentation = [NoProfileDocs];
+  let SimpleHandler = 1;
+}
+
 def NotTailCalled : InheritableAttr {
   let Spellings = [Clang<"not_tail_called">];
   let Subjects = SubjectList<[Function]>;
diff --git a/clang/include/clang/Basic/AttrDocs.td b/clang/include/clang/Basic/AttrDocs.td
--- a/clang/include/clang/Basic/AttrDocs.td
+++ b/clang/include/clang/Basic/AttrDocs.td
@@ -2559,6 +2559,17 @@
   }];
 }
 
+def NoProfileDocs : Documentation {
+  let Category = DocCatFunction;
+  let Content = [{
+Use the ``no_profile`` attribute on a function to declaration to denote that
+the compiler should not instrument the function with profile related
+instrumentation, such as via the
+``-fprofile-generate`` / ``-fprofile-instr-generate`` /
+``-fcs-profile-generate`` / ``-fprofile-arcs`` flags.
+}];
+}
+
 def NoSanitizeDocs : Documentation {
   let Category = DocCatFunction;
   let Content = [{
diff --git a/clang/lib/CodeGen/CodeGenFunction.cpp b/clang/lib/CodeGen/CodeGenFunction.cpp
--- a/clang/lib/CodeGen/CodeGenFunction.cpp
+++ b/clang/lib/CodeGen/CodeGenFunction.cpp
@@ -893,6 +893,9 @@
   if (D && D->hasAttr<CFICanonicalJumpTableAttr>())
     Fn->addFnAttr("cfi-canonical-jump-table");
 
+  if (D && D->hasAttr<NoProfileFunctionAttr>())
+    Fn->addFnAttr(llvm::Attribute::NoProfile);
+
   if (getLangOpts().OpenCL) {
     // Add metadata for a kernel function.
     if (const FunctionDecl *FD = dyn_cast_or_null<FunctionDecl>(D))
diff --git a/clang/test/CodeGen/fprofile.c b/clang/test/CodeGen/fprofile.c
new file mode 100644
--- /dev/null
+++ b/clang/test/CodeGen/fprofile.c
@@ -0,0 +1,19 @@
+// RUN: %clang_cc1 -fprofile-instrument=llvm -disable-llvm-passes \
+// RUN:   -emit-llvm -o - %s | FileCheck %s
+// RUN: %clang_cc1 -fprofile-instrument=csllvm -disable-llvm-passes \
+// RUN:   -emit-llvm -o - %s | FileCheck %s
+// RUN: %clang_cc1 -fprofile-instrument=clang -disable-llvm-passes \
+// RUN:   -emit-llvm -o - %s | FileCheck %s
+// RUN: %clang_cc1 -fprofile-arcs -disable-llvm-passes \
+// RUN:   -emit-llvm -o - %s | FileCheck %s
+int g(int);
+
+void __attribute__((no_profile)) no_instr() {
+// CHECK: define {{.*}} void @no_instr() [[ATTR:#[0-9]+]]
+}
+
+void instr(void) {
+// CHECK: define {{.*}} void @instr() [[ATTR2:#[0-9]+]]
+}
+// CHECK: attributes [[ATTR]] = {{.*}} noprofile
+// CHECK-NOT: attributes [[ATTR2]] = {{.*}} noprofile
diff --git a/clang/test/Misc/pragma-attribute-supported-attributes-list.test b/clang/test/Misc/pragma-attribute-supported-attributes-list.test
--- a/clang/test/Misc/pragma-attribute-supported-attributes-list.test
+++ b/clang/test/Misc/pragma-attribute-supported-attributes-list.test
@@ -99,6 +99,7 @@
 // CHECK-NEXT: NoMerge (SubjectMatchRule_function)
 // CHECK-NEXT: NoMicroMips (SubjectMatchRule_function)
 // CHECK-NEXT: NoMips16 (SubjectMatchRule_function)
+// CHECK-NEXT: NoProfileFunction (SubjectMatchRule_function)
 // CHECK-NEXT: NoSanitize (SubjectMatchRule_function, SubjectMatchRule_objc_method, SubjectMatchRule_variable_is_global)
 // CHECK-NEXT: NoSanitizeSpecific (SubjectMatchRule_function, SubjectMatchRule_variable_is_global)
 // CHECK-NEXT: NoSpeculativeLoadHardening (SubjectMatchRule_function, SubjectMatchRule_objc_method)