diff --git a/llvm/lib/Transforms/Instrumentation/GCOVProfiling.cpp b/llvm/lib/Transforms/Instrumentation/GCOVProfiling.cpp
--- a/llvm/lib/Transforms/Instrumentation/GCOVProfiling.cpp
+++ b/llvm/lib/Transforms/Instrumentation/GCOVProfiling.cpp
@@ -849,6 +849,8 @@
         continue;
       // TODO: Functions using scope-based EH are currently not supported.
       if (isUsingScopeBasedEH(F)) continue;
+      if (F.hasFnAttribute(llvm::Attribute::NoProfile))
+        continue;
 
       // Add the function line number to the lines of the entry block
       // to have a counter for the function definition.
diff --git a/llvm/test/Transforms/GCOVProfiling/noprofile.ll b/llvm/test/Transforms/GCOVProfiling/noprofile.ll
new file mode 100644
--- /dev/null
+++ b/llvm/test/Transforms/GCOVProfiling/noprofile.ll
@@ -0,0 +1,71 @@
+; NOTE: Assertions have been autogenerated by utils/update_test_checks.py
+; RUN: opt -passes=insert-gcov-profiling -o - -S %s | FileCheck %s
+define dso_local i32 @no_instr(i32 %a) #0 !dbg !9 {
+; CHECK-LABEL: @no_instr(
+; CHECK-NEXT:    ret i32 42, !dbg [[DBG11:![0-9]+]]
+;
+  ret i32 42, !dbg !27
+}
+
+define dso_local i32 @instr(i32 %a) !dbg !28 {
+; CHECK-LABEL: @instr(
+; CHECK-NEXT:    [[GCOV_CTR:%.*]] = load i64, i64* getelementptr inbounds ([1 x i64], [1 x i64]* @__llvm_gcov_ctr, i64 0, i64 0), align 4, !dbg [[DBG13:![0-9]+]]
+; CHECK-NEXT:    [[TMP1:%.*]] = add i64 [[GCOV_CTR]], 1, !dbg [[DBG13]]
+; CHECK-NEXT:    store i64 [[TMP1]], i64* getelementptr inbounds ([1 x i64], [1 x i64]* @__llvm_gcov_ctr, i64 0, i64 0), align 4, !dbg [[DBG13]]
+; CHECK-NEXT:    ret i32 42, !dbg [[DBG13]]
+;
+  ret i32 42, !dbg !44
+}
+
+attributes #0 = { noprofile }
+
+!llvm.dbg.cu = !{!0}
+!llvm.module.flags = !{!3, !4, !5, !6}
+!llvm.gcov = !{!7}
+!llvm.ident = !{!8}
+
+!0 = distinct !DICompileUnit(language: DW_LANG_C99, file: !1, producer: "Nick Desaulniers clang version 13.0.0 (git@github.com:llvm/llvm-project.git b7df99b83a257261369053d4424b4d3229f85106)", isOptimized: false, runtimeVersion: 0, emissionKind: NoDebug, enums: !2, splitDebugInlining: false, nameTableKind: None)
+!1 = !DIFile(filename: "foo.c", directory: "/android0/llvm-project")
+!2 = !{}
+!3 = !{i32 2, !"Debug Info Version", i32 3}
+!4 = !{i32 1, !"wchar_size", i32 4}
+!5 = !{i32 7, !"uwtable", i32 1}
+!6 = !{i32 7, !"frame-pointer", i32 2}
+!7 = !{!"/android0/llvm-project/-.gcno", !"/android0/llvm-project/-.gcda", !0}
+!8 = !{!"Nick Desaulniers clang version 13.0.0 (git@github.com:llvm/llvm-project.git b7df99b83a257261369053d4424b4d3229f85106)"}
+!9 = distinct !DISubprogram(name: "no_instr", scope: !1, file: !1, line: 5, type: !10, scopeLine: 5, flags: DIFlagPrototyped, spFlags: DISPFlagDefinition, unit: !0, retainedNodes: !2)
+!10 = !DISubroutineType(types: !2)
+!11 = !DILocation(line: 6, column: 7, scope: !9)
+!12 = !DILocation(line: 7, column: 12, scope: !9)
+!13 = !DILocation(line: 7, column: 8, scope: !9)
+!14 = !DILocation(line: 7, column: 19, scope: !9)
+!15 = !DILocation(line: 7, column: 23, scope: !9)
+!16 = !DILocation(line: 7, column: 21, scope: !9)
+!17 = !DILocation(line: 7, column: 3, scope: !9)
+!18 = !DILocation(line: 8, column: 14, scope: !9)
+!19 = !DILocation(line: 8, column: 12, scope: !9)
+!20 = !DILocation(line: 8, column: 9, scope: !9)
+!21 = !DILocation(line: 8, column: 5, scope: !9)
+!22 = !DILocation(line: 7, column: 27, scope: !9)
+!23 = distinct !{!23, !17, !24, !25}
+!24 = !DILocation(line: 8, column: 15, scope: !9)
+!25 = !{!"llvm.loop.mustprogress"}
+!26 = !DILocation(line: 9, column: 10, scope: !9)
+!27 = !DILocation(line: 9, column: 3, scope: !9)
+!28 = distinct !DISubprogram(name: "instr", scope: !1, file: !1, line: 12, type: !10, scopeLine: 12, flags: DIFlagPrototyped, spFlags: DISPFlagDefinition, unit: !0, retainedNodes: !2)
+!29 = !DILocation(line: 13, column: 7, scope: !28)
+!30 = !DILocation(line: 14, column: 12, scope: !28)
+!31 = !DILocation(line: 14, column: 8, scope: !28)
+!32 = !DILocation(line: 14, column: 19, scope: !28)
+!33 = !DILocation(line: 14, column: 23, scope: !28)
+!34 = !DILocation(line: 14, column: 21, scope: !28)
+!35 = !DILocation(line: 14, column: 3, scope: !28)
+!36 = !DILocation(line: 15, column: 14, scope: !28)
+!37 = !DILocation(line: 15, column: 12, scope: !28)
+!38 = !DILocation(line: 15, column: 9, scope: !28)
+!39 = !DILocation(line: 15, column: 5, scope: !28)
+!40 = !DILocation(line: 14, column: 27, scope: !28)
+!41 = distinct !{!41, !35, !42, !25}
+!42 = !DILocation(line: 15, column: 15, scope: !28)
+!43 = !DILocation(line: 16, column: 10, scope: !28)
+!44 = !DILocation(line: 16, column: 3, scope: !28)